Following the 2013 earthquake in Wellington, Clemenger decided to relocate its businesses to the recently seismically upgraded and refurbished Huddart Parker Building in Post Office Square.
The two floors, totalling 1000m/sq of office, hold three commercially connected but separate companies.This required individual offices but with shared reception, social and client and internal meeting spaces.
The client brief focused around the change in the advertising industry towards digital devices and technological media. Clemenger wanted clients to immediately understand their acknowledgement of this and their ability to deliver.
We developed a concept where the level two reception and arrival represents the 'universal device' which is becoming the dominant marketing ‘platform’. White being the central shared meeting rooms and breakout spaces and black reflecting the work. Black has been fractured to give a feeling of action in a dynamic space. The white shared space has been opened up to allow visual connection through to the office across the meeting space encouraging the feeling of shared space whilst giving a snap shot of the work environment from arrival.
Level three of the building is dedicated to the Clemenger BBDO & Proximity Creative’s, Studio & Account management zones. They wanted to encourage the concept of sharing across the zones; both with the work space and the work itself. This was achieved through the installation of 15m long benches which accommodate sixty per cent of the staff, along with a continuous steel working wall for presentations, pin ups and crits located directly along the shared circulation space. Sliding screens allow flexibility of wall space whilst again retaining the connectivity through to the workspace.